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Agency M&A · Distribution
March 2026
750+ Acquisitions in 2024 — Every Carrier Distribution Relationship Is at Risk
M&A activity surged 50% from 2018 to 2022 and has held steady since. 750+ agent and broker acquisitions in 2024 alone. 73% of deals are PE-backed. For carrier distribution leaders, this means a relationship built with an independent agency can be absorbed into a regional broker overnight — changing the economics, the contacts, and the competitive dynamics of that book in a single transaction. The distribution map that worked in 2022 needs to be redrawn. Partner portfolios need ecosystem tagging — network member, MGA-appointed, aggregator-absorbed — or the field team is managing shadows, not relationships.
Source: CB Insights Insurance M&A · Reagan Consulting 2025
Producer Development · Best Practices
March 2026
10.7% Organic Growth — But Only at Agencies Running a Real System
Reagan Consulting's 2025 Best Practices Study shows record organic growth at the top tier of agencies — 10.7%. The rest of the market is not keeping pace. The $1.25M–$2.5M revenue band is the one place in commercial lines where agency process, not market tailwinds, still drives growth. Sales velocity threshold for a healthy sales culture: 12–13%. Most agencies don't track it. NUPP (Net Unvalidated Producer Payroll) held at 2.0% at Best Practices agencies — a structured bet on producer development that agencies without it simply don't make. EBITDA margins at Best Practices agencies: 26.1%. The gap between that and the 18–22% average for unformalized agencies is where the platform agency decision lives.
Source: Reagan Consulting Best Practices Study 2025 · Big I ACT Survey March 2026
AI · Technology · Agency Adoption
March 2026
8% of Agencies Using AI Meaningfully — The Arbitrage Window Is Closing
Big I ACT Survey (March 2026): only 8% of agencies have AI in daily workflows. The window between early adoption and mass adoption is the window where structural competitive advantage is built. Operators who build AI-assisted workflows in the next 18 months gain leverage that compounds as adoption spreads. Catalyit's State of Tech report identifies 'getting the most out of the tool' as the #1 challenge — but hardest at the small end where staff wear multiple hats and training time is nonexistent. The platform decision made at launch (Applied, Vertafore, HawkSoft) determines the integration path for years. Choose accordingly.
Source: Big I ACT Survey March 2026 · Catalyit State of Tech 2025
Carrier Distribution · Channel Design
March 2026
Embedded Insurance Crosses 90% Strategic Priority — Carrier Channel Maps Need Updating
Surveys now show more than 90% of insurers view embedded insurance as a critical part of future distribution strategy. For small-commercial carriers, this means SMB-facing embedded partners — POS platforms, accounting software, trade associations, gig platforms — are no longer pilots. They are managed channels. Distribution leaders treating embedded as a sideshow are watching premium flow to platforms that make binding simpler than a phone call. Affinity programs through associations, unions, and memberships are emerging as scalable routes into tightly defined SMB communities that traditional agency distribution rarely reaches efficiently.
Source: Open & Embedded Insurance Report 2024 · BCG 2025 · KPMG 2024